Join us this month for Black Consumerism: A Look at Black Spending, Past and Present an online conversation hosted by Melaneyes Media.
In this online learning experience we will view clips from the short film "Secret of Selling to the Negro" produced in 1954. We will analyze some of the generalizations, and assumptions made about African Americans from that time frame, to see if there are parallels today.
We will also take the time to review “It’s in the Bag: Black Consumers’ Path to Purchase,” a study from the Nielsen Company in 2019 to help marketers understand the spending habits of Black Americans.
Did You Know?
"More than half (52%) of African Americans find in-store shopping relaxing, compared with 26% of the total population” and “55% of Black consumers say they enjoy wandering the store looking for new, interesting products." - according to this report
In this online discussion we be taking a look at few different topics including:
Do Black Americans spend more than other groups, if so in what categories
What influences Black spending
What role does history play in our purchase decisions
How does shopping affect our community
What is the mentality connected to hyper-materialism