Ford Holiday River Parade Experience

Kick off the holiday season in unforgettable style with The Westin Riverwalk, San Antonio and Zocca Cuisine d’Italia. Savor a festive evening filled with chef-crafted reception-style dining, seasonal cocktails, and guaranteed reserved seating for the spectacular Ford Holiday River Parade—all from the warmth and elegance of a riverfront setting. Forget the crowds and immerse yourself in the glow of dazzling floats, sparkling lights, and lively music as they drift along the iconic River Walk.

Packages begin at $95 per person, which includes a festive dinner, one holiday-inspired cocktail, and your own reserved chair along the River Walk to enjoy the parade up close. For an elevated experience, indulge in a VIP package featuring premium parade seating, additional drink tickets, and enhanced holiday bites that make the night even more indulgent. Whichever option you choose, you’ll enjoy a magical evening of flavors, festivities, and some of the most spectacular parade views in the city.