The Festival of Undiscovered Grapes

Nine grapes dominate 93% of California vineyards. We celebrate the other 7%.

Everyone knows Cabernet Sauvignon, Chardonnay, Merlot, Sauvignon Blanc, and Pinot Noir. But do you know Semillon, Cinsault, Teroldego, Nebbiolo, and Marsanne? With more than 110 unique wine varieties grown in California alone, The Festival of Undiscovered Grapes celebrates the unknown “underdog” grapes of California wine and showcases the winemakers from across the state who share and spread the Undiscovered Grapes love with every bottle they make.

Discover California’s underdog grapes.

More than 60 wineries pouring rare and lesser-known varieties from a state that grows 110+ unique wine grapes.

Meet the producers and winemakers of lesser-known wine varieties

• Order favorites on-site in one simple checkout (mix wineries)
• Delivery to your door in about 3 weeks
• GA: one low flat delivery fee (no per-winery charges)
• VIP: early entry + free delivery on all purchases (no bottle limit)
• Many more perks!

Come taste the adventure. Don’t settle for the ordinary.

California grows far more than the “big nine.” The Festival of Undiscovered Grapes celebrates the state’s 110+ varieties and the winemakers who champion them.