Kevin Hart, Ludacris, DJ Pee .Wee and Disco Lines to Open Michelob ULTRA Pitchside Club in Santa Monica for FIFA World Cup 2026™

WHAT:

Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, will debut the Michelob ULTRA Pitchside Club—a premium, 21+ fan destination at the iconic Santa Monica Pier—created in partnership with the LA Galaxy Foundation.

Designed as the ultimate soccer social hub, the Pitchside Club will bring fans together to catch the FIFA World Cup™ through immersive soccer-inspired experiences, interactive games, exclusive programming, limited-edition merchandise, and surprise celebrity appearances – all set against a vibrant coastal backdrop.

WHEN:

Thursday, June 11
Opening Night Kickoff Private Event: (Invite-only & chance to attend for select 21+fans)

June 12 – June 25
Open to the public 21+ (RSVP required)

WHERE: Santa Monica Pier, Santa Monica, CA

INVITE-ONLY OPENING NIGHT PRIVATE EVENT:

Michelob ULTRA will kick off the Pitchside Club with a private, exclusive VIP celebration on Thursday, June 11. Beginning today, fans 21+ can enter for a chance to attend at: www.michelobultra.com/pitchsideclub

Opening Night Highlights Include:

- A high-energy kickoff hosted by Kevin Hart
- Live performances by Ludacris, DJ Pee .Wee and Disco Lines
- Appearances by soccer legends and celebrity guests
- A spectacular drone show narrated by USMNT star Christian Pulisic, building excitement for the U.S. vs. Paraguay match on June 12
- First access to immersive Pitchside Club experiences, including:
- Soccer-themed interactive games
- Jersey customization station
- The chance to shoot on goal with a soccer legend

PITCHSIDE CLUB SANTA MONICA – PUBLIC PROGRAMMING:

Following opening night, the Michelob ULTRA Pitchside Club will welcome fans 21+ from June 12–25, coinciding with the first FIFA World Cup 2026™ match in Los Angeles. Fans 21+ can view the full schedule and RSVP for free timed entry at: www.michelobultra.com/pitchsideclub

Fans 21+ Experiences Include:

- Catch FIFA World CupTM action daily, starting with the first U.S. match on home soil (U.S. vs. Paraguay) on June 12
- Celebrate the Mexican National Team’s June 18 matchup against South Korea, with special appearances by team legends
- Attend live shows hosted by Men in Blazers on June 12 and June 20, featuring special guests
- Enjoy daily DJ and freestyle performances
- Play soccer-themed games with an opportunity to shoot against a soccer legend
- Snap a picture with the newly designed Superior Player of the Match Trophy
- Soccer jersey customizations and much more